Tuesday, February 22, 2011

The Failure of Stock Logos

I always wondered, "Why in the blue hell do people buy stock logos?" They look absolutely terrible and cliche, and thats only the beginning of a host of problems with them. These stock logos kill the art of logo design and lowers the value of a real logo. Seriously, if you want your business to look good and legitimate, spend the extra money and hire a real designer to do your logo. I'm not talking about your 15 year old nephew who has Photoshop CS2 on his Dell PC and claims he can design. I'm talking about hiring a student of the arts or a Graphic Design firm. It may cost you more money, but trust me, presentation is everything. Think of this: You see two restaurants. One has the ugliest sign in the world and the building looks terrible. The second has a beautiful professional looking sign and the building looks pretty new. You have in your hand a menu of the two restaurants, the first restaurant being a lot cheaper than the second. Knowing the price difference, which restaurant would you go to? The ugly one or the nice looking one? Obviously the nicer one, though it is pricier. Your appearance governs the attraction of your audience. Thats why millions of dollars are spent on marketing and design in major companies. So why not spend the extra money on a designer to make yourself look good?

Check this article out that supports my rambling: